Here are four key types of SEO that you can get started on.
- On-Page SEO. On-page SEO, also referred to as on-site SEO, is the process of optimizing the content on your website.
- Off-Page SEO. Off-page SEO is pretty much everything that does not happen on your website.
- Technical SEO.
- Local SEO.
1. On-Page SEO
On-page SEO, also referred to as on-site SEO, is the process of optimizing the content on your website. This includes your keywords, headers, meta titles, meta descriptions, images, and more.
2. Off-Page SEO
Off-page SEO is pretty much everything that does not happen on your website. Off-page SEO is all about creating exposure and trust for your company, which ultimately can result in more visitors and sales.
Most off-page SEO work is focused on link building. If you’re unaware, link building is the practice of getting other reputable websites to link back to your site.
3. Technical SEO
Technical SEO refers to the actions performed to help search engines crawl your website. As search engines and their algorithms become more complex, these requirements change which means that this type of SEO is always evolving.
In order to make sure there are not any problems with Google crawling your website, your technical SEO efforts must be efficient.
4. Local SEO
Local SEO is a variation of SEO that focuses on a specific area, rather than a national focus. It’s all about increasing your online presence in your community and promoting your products or services to local customers.
Often, how well you rank on Google depends on your Google My Business profile. This is where you include your address, business hours, description, reviews and photos. The search engine results pages will look at proximity, relevance, and prominence based on the user’s search query, and select your business if you meet various requirements.