Instagram Marketing As far as social media marketing channels go, Instagram has been a serious power player for a short time .
And that is particularly true for ecommerce businesses who get access to a visual-focused platform with enthusiastic followers and high engagement.
In the past few years, Instagram has grown and evolved at a rate almost like Facebook, adopting new features at a lightning-fast rate and becoming even more valuable to merchants and users alike.
In this starter guide, we’ll outline all of the basics for Instagram marketing, including the way to optimize your profile, the way to create high-engaging posts,
the way to get more results with both feed and Stories content, and the way to guage your progress on the platform.
13 Instagram marketing tips for business that you can’t afford to ignore
- Use a business account
- Clearly define your goals
- Know your audience
- Optimize your profile
- Choose the right profile photo
- Create visually compelling content
- Establish your brand’s “look” on Instagram
- Write great captions
- Use hashtags wisely
- Make the most of Instagram Stories
- Use Stories highlights and covers to boost your bio
- Build anticipation for a product launch with the Countdown sticker
Get more followers with a bonus entry contest
Instagram marketing is great, but it’s no use if you’ve got nobody to plug to.
Whether you’ve got a replacement business trying to urge started on Instagram or
are just looking to expand your business’ existing follower count, a bonus entry contest is true up your alley.
Bonus entry contests are the simplest thanks to rapidly grow your following and drive engagement on multiple social platforms,
which may be a necessity for any growing business. They work brilliantly for increasing your social following because
they directly reward entrants who engage together with your business on social media
For example, someone who enters your bonus entry contest contest might earn 5 extra entries for following you on Instagram, 3 entries for Tweeting the competition link,
or 10 entries for getting a lover to enter the competition , too.
Check out this awesome bonus entry contest example from Bhu Foods,
who had over 5,000 entrants and generated plenty of social media followers within the process.