SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Where does SEO fit into my marketing strategy?
Your SEO marketing plan can work particularly well with an existing PPC campaign if planned correctly. When it comes to keyword targeting, your PPC campaigns can serve as a testing ground for SEO. Your AdWords campaigns can be leveraged in the wake of “Not Provided,” to see which keywords return the most value.
In all cases you want a strong organic position and performance, but paid search can help in the interim. Additionally, PPC ad headlines and copy can serve as testing for your foundational SEO—the ads with higher CTR should serve as your basis for meta titles and descriptions.
What is an SEO strategy?
An SEO strategy, also called a search engine optimization strategy, is the process of developing and implementing an SEO plan that works toward your SEO goals, like producing more SEO content or achieving higher rankings in search results.
Table of Contents: How to Build an SEO Plan
- Conduct SEO audit
- Research target audience
- Complete competitor analysis
- Find valuable keywords
- Create SEO recommendations