Digital Marketing Tools
- Sprout Social You can’t really blame us for talking up Sprout first, can you?
While Sprout Social may be behind this massive list of digital marketing tools, we’re also some of the biggest users and brand advocates of the companies noted below.
Wyng (formerly Offerpop) is an engagement marketing platform with a focus on garnering engagement via user-generated content, hashtag campaigns, referral programs, quizzes, contests and more.
They’re focused on transforming the way that global brands engage and convert today’s mobile and social consumers.
Similar to Wyng, Woobox is a social engagement platform that emphasizes interactive content. The platform is perhaps best known as a turnkey solution for running social giveaways and competitions, Instagram contests in particular
Nanigans is a multichannel advertising software with an emphasis on Facebook marketing.
Its software has access to the Facebook Exchange (FBX) for retargeting and a plethora of other tools that make targeting more efficient. Beyond Facebook remarketing,
- Facebook’s Power Editor
The Power Editor is Facebook’s own tool for creating and running hyper-specific advertising campaigns.
Facebook is constantly improving its ad platform, and the tool frequently releases new targeting and budgeting features for users.
- Twitter Native Platform
This is another major network brands should consider paying to advertise on.
It has some fantastic features for targeting, with segmentation functionality that has the power to focus on certain keywords in order that whenever someone Tweets out, or engages with a Tweet, using that key phrase they’ll be targeted.
15 BEST TOOLS